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Google acquires Groupon denied

Google acquires Groupon denied


It is reported that the IT giant Google recently on customers site Groupon value 60 million acquisition was rejected. Groupon believes that remain independent of the company is the best choice.


Insider trading is cracked, mainly because the Groupon founder attitude hesitated. The source also said the Groupon will decide whether or not listed, but they still have to restart negotiations for the acquisition.


The Wall Street Journal analysis finds that it would be wise to Groupon refused to Google. Groupon current circumstances and the original Facebook no: four years ago, Yahoo has bid $ 1 billion acquisition of Facebook, but the latter eventually choose independence and, ultimately, become the world's largest social networking site, the company's valuation has now reached 50 billion. In contrast, four years ago, Facebook only 1 billion in revenue, and this year's Groupon revenue is expected to exceed 5 billion and businesses are in high-speed development period. In the same circumstances of the Groupon should Facebook as a mirror.

Analysis Google acquisitions group purchase website Groupon commercially logical

Analysis Google acquisitions group purchase website Groupon commercially logical


6 December, foreign media published analysis articles pointed out that Google, the acquisition is in line with the group purchase website Groupon the business logic of a deal, is Google in the face of Amazon, eBay and Facebook, and other competitive challenges should be made of positive response. Google as a search service providers, advertising is the only purpose of it, while the advertising itself with localization of properties, and not without Groupon business anastomosis.


Media and commercial nature indivisible


As consumers and media content producers, whether you believe the media from their target and nature, and not just the content of the channel, the opposite is the product (advertising) issuing channels. Advertising is not to fill the white space around the article, in fact, advertising is the media truly protagonist, entertainment and content is just an excuse to issue advertising and rely on. All content is provided as long as the business models for sustainable existence, he must face a grim reality that allows their resources through these viable business model for development and mining. Some content providers are able to understand or to capture the real needs of the market, and those who have turned a deaf ear to the commercial needs of content producers, are likely to become life down and artist. The above is not a relevant cultural or aesthetic, but rather describes an objective commercial reality.
In short, media and business are increasingly close links and is not a new phenomenon or new industry direction, in fact, the media and the business will never separated, they always are interdependent and mutually reinforcing.


What is the meaning of Google acquisitions Groupon


The Google acquisitions group purchase website Groupon news recently many media headlines, so far, there is only a rumor that Google and the Groupon has issued an official statement. For the possible transaction, well-known blog search service providers many Technorati blog attitude basic into two factions, the school in question as a focus on local marketing industries group purchase website Groupon on the world's largest search engine worth; while the other is suspect, as the digital age of search engine giant (media giants), Google entered the localization group purchase this new areas may receive billions of dollars to a salesman.


In fact, Amazon and eBay both companies had the local group purchase website attractive prospects. Amazon had previously completed a strategic investment, becoming the Groupon's biggest competitor LivingSocial shareholders. EBay had also completed a smaller mergers and acquisitions transactions, purchase a shopping search site milo.com. Maybe Amazon and eBay have realized that once Google acquires Groupon, a threat to its core business, maybe this is all media companies is inevitable, it is the most realistic way. As noted previously, the media is not intended to distribute content, products, advertising and not in order to fill gaps around the content page, but the only purpose of the media.


Facebook is a great challenge


Every time Google has new moves, even if it developed a car, people will be interested in this question, namely that a new products on its search business. After all, no matter how Google launched what kind of product, its core remains search. As the Groupon, Google's search business may not be its paramount concern, if the marriage with Google, it's biggest worry is being gradually eroded away. Customers in the Amazon or eBay for Google product search is completely outside the control of, and with increasingly rich, they may be used to search the Amazon and eBay. But Google is more worried about, no doubt Facebook will close for business and social groups, and chimeric mode at least current Google search user prisoners "and also a few".


At present, the Groupon and Google have deep links. First of all, the flow of the Groupon a large part depend on Google, of course, Google also can increase the capacity of the leading each other. On Google, the acquisition of Groupon is very logical, is its preventive measures must be taken, particularly when faced with Amazon, eBay and Facebook and other competitors in the relevant areas of active extension. Of course, technically, Google's long term is not similar to those of business, but the salesman to enter this profession also should not be any errors. As mentioned earlier, the media just by chance what happens to the content, but its real purpose is advertising, but rather as an advertisement, as localization is its own needs.

Groupon CEO carefully turned Google takeover offer

Groupon CEO carefully turned Google takeover offer

December 6, message, according to foreign media reports, published an article called pengboshe Monday, founder of the group purchase website Groupon · Mason, Andrew (Andrew Mason) is a jest. He has employed a performance art performer, wearing Ballet skirt wandering back and forth in the Groupon headquarters; he also invented a called "Grouponicus" holiday, required a person to the holiday dog. But rejected Google's $ 6 billion acquisition offer, Mason was not joking.

Sources, as Groupon's Chief Executive Officer of the company, Mason concerned sold to Google, will reduce morale and loss of business customers. The messages are unwilling to disclose the name, because this transaction across Chicago and San Francisco Bay area, and Google CEO Eric Schmidt · (Eric Schmidt) are also involved.

Let the Groupon remain independent, to give 30-year-old Mason more time to continue to build the world's fastest-growing, one of the company. Groupon's annual revenues have exceeded 5 billion, an increase of speed is far faster than Google, Amazon and other Internet pioneer. Of course, deny Google acquisition offer, means that development strategies have been dozens of company's Groupon, plagiarism will not be Google any financial support, as well as the largest Internet search service providers worldwide distribution channel.

University of Chicago booth School of business (University of Chicago Booth School of Business) Professor IRA · Wales (Ira Weiss) said, "anyone can in an hour to start their own team Web site. Groupon happened to become the industry leader. If I were the Groupon, I'll take the price of sale of the company. ”

On the Mason, these are not sufficient. Mason in the University Music Department, he resigned himself in Chicago a record company. After the founder of the site, he also gave public policy graduate courses.

Zuckerberg's mode

Facebook CEO Mark Zuckerberg · (Mark Zuckerberg) had previously bet their companies to relying on the venture capital support better survival without the need to obtain a larger shareholders. Mason then follow Zuckerberg, rejected from Yahoo takeover offer.

Chicago entrepreneur, founded in 2000, has been the innovative company CoolSavings coupons Matt · mo (Matt Moog) said, "everyone says ' refusal to $ 6 billion acquisition offer, you must be crazy ' in that case, you should carefully consider who made such a decision. Andrew is a very smart guy, he's perspectives have a clear vision. "Mo that shortly after the founder of CoolSavings, the company sold to private investors.

As of now, Mason and company spokesman Julie · Morse Le (Julie Mossler), as well as Google spokesman Aaron · ligation Mosty (Aaron Zamost) on this report did not reset the possibility. If Google with 60 billion price acquisitions, Google will become the Groupon the acquisition of the most expensive companies. Google stock price on Friday in the NASDAQ market regular transactions closing at $ 573, compared with the previous trading day up 1.18 u.s. dollars. This year, Google stock price cumulative 7.6%.

Local business prospects

In rejecting the Yahoo billion takeover offer, according to the United States private equity transactions site SharesPost statistics show that in a short span of less than 5 years, the valuation of Facebook is more than $ 40 billion.

Groupon founded in 2008, currently has more than 35 million registered users, as well as 3 000 employees, of which the vast majority of employees of the sales staff. Groupon currently in more than 300 markets daily group purchase business. Russia investment company, founder of the Groupon investors DST · Yuri mirnyy (Yuri Milner) said, "Mason on local business has its own unique and profound way.How to contact with small enterprises to consumer issues, Mason has a powerful tool. ”

Groupon to gain rapid development, relies heavily on the efforts of non-conventional Mason. Mo said, Mason has its own staff said that if people like your own marketing efforts and sincere recommendation to the consumer, the consumer will purchase.

Interesting CEO

MO that said: "Mason is a very interesting man, he will not let myself get too serious, he put his style has been implanted into the company's brand. "Because the beer tasting Groupon and aromatherapy introduction in often with humorous text, so that consumers are more willing to pay for this.

Unlike many computer programming experience in network innovation enterprises CEO, Mason and not from Harvard, Stanford or MIT, and other prestigious schools. And the Chief Executive Officer, Mason took an unusual way. After graduation, Mason has called a Electrical Audio Studio work.

Sources said that Groupon in November this year began with Google's acquisition of problems to start negotiations. Google's big three--Schmidt, joint founder seji · Brin (Sergey Brin) and Larry · PEC (Larry Page), and is responsible for Google's acquisition of business mergers and acquisitions and business development executives and David · la Wei (David Lawee) were involved in the negotiations.

The time of the IPO

Sources said that Groupon will over the next year to decide when to initial public offering (IPO). For IPO advisory body Class V Group founder Reese · Bayer (Lise Buyer), investors in technology companies in the initial public offering of keen interest began to grow. Bayer said, "to have a viable business model of the company, this is a very healthy IPO market, clearly belongs to the Groupon. "Market research company statistics show that in this year's science and technology listed 55 House Science and technology enterprise, 40 company's stock price has exceeded the IPO issue price.

Although headquartered in Seattle-buying website tippr.com CEO Martin · Tobias (Martin Tobias) that Google should be sold to Groupon. He said, "the enthusiasm of the Groupon hope that the market can continue, but I do see this enthusiasm is rapidly cooled. "The United States's second-largest group purchase website announced last week, the LivingSocial companies have obtained from the Amazon 1.75 million investment.

Groupon's competitors also include is headquartered in New York buywithme.com, etc.

Mason in the beginning of the founder, Groupon got Eric · Leif Ziolkowski (Eric Lefkofsky). Leif Ziolkowski to Mason that provides $ 1 million in funding support.

Nopuorg

The headquarters are located in Chicago's Groupon building have a lot of 20-year-old young man. These young people often like to joke. Could Mason previously and Google signed an agreement to prohibit his talk with others about issues relating to the acquisition. But even in Google and Groupon's talks have been to before, "Mason · Andrew" (Andrew · Mason's inverted write) on behalf of the blog article, which claims to have started a "named" Nopuorg (Groupon letter down pieces) of the Web site to get Google acquisitions Groupon caricatures.

In "Mason · Andrew" blog, the author claims to be seen on the company's buy. Ultimately rejected takeover offer, because "search giant requires too many compromises"; Mason · Andrew deny Sony because he "had never thought about the company sold to a foreign enterprise. "This blog finally concluded that" Nopuorg has not, now is not and never will sell abroad. ”

Groupon and Google Scraping the local advertising market

Groupon and Google Scraping the local advertising market

December 6, message, according to foreign media reports, the Groupon refused Google60 billion acquisition offer is a bit crazy, or a few years it will value the number of times the current price? it is clear that these are not known. But if Google and the takeover game to Groupon explain something, it is the local advertising market will promote the huge growth of online advertising — and this and other forms of online advertising is not the same.

Google to acquire Groupon just because of its amazing growth rate — Groupon currently to year growth rate of 20 billion to the local merchants sell coupons, and more importantly Groupon currently used by the payment by results (Pay-For-Performance) mode. This mode only when someone Groupon buy coupons before they make money, like must someone clicks on the advertisement page, Google is making money is the same reason. Groupon already solved for local businesses advertise on the Internet. Now more and more is that these businesses are choosing in Google or spend on the Groupon their advertising budget.

Maybe you think Groupon is not an advertising company, but most businesses significant rational choice so discount transactions (typically a 30% discount to 50% off) mode shows they have this as a marketing expense. This is a proven ability to effectively attract consumers enter their shops, SPA or hotel. Perhaps the first time in consumer patronage is losing money, but it is necessary to attract new customers. The money came from their marketing budgets.

For local merchants, Google and compete for the same Groupon is in the money, they are trying to steal the yellow pages, newspaper, outdoor billboards and money. Billions of dollars of offline advertising makes online advertising relating to the acquisition of shares to shame.Already in the online advertising to local businesses, they can buy search keywords or by offering coupons to Groupon to attract new customers. The new line to offline advertising model is struggling to keep up with, and Google wants all of online advertising. While the local operational on Google, you may be a substantial growth.

However, this business is the key to control the transaction list anyone. Complete the relevant transactions Groupon through local sales force, and other collaborative Web distribution partners, and now you can let merchants set up its own self-service transactions to complete. Control and completes the transaction, the more it will come up with more ways of distributing these transactions.

Of course, Google can introduce their own day-to-day transactions advertising sector and employment for thousands of additional local sales staff to attract trading, or make all self-help — spending is likely to be far less than US $ 6 billion. But this takes time, and not necessarily to do.

At the same time, the Groupon also will continue to expand, the company will be on their businesses on their business models to hundreds of clone, this will be a competition is very fierce, but truly meaningful player does a lot. At present, even if it is the second daily trading site also vary with the Groupon LivingSocial, which is the first of at least two to four times the size.

Google how to collect information on the Internet

　　If you ask someone what is power. Bacon would say that "knowledge is power", Google will say "information is power", someone will say "privacy is power". There is no doubt that Google has long recognized that information (data). Believe that the other companies, Internet companies, or other type of company, more or less should be aware of this. Otherwise, where it appears in the user information?

　　This article mainly said Google how to collect Internet information, countless trends information and Google users (including you) information.

　　That's how much you know Google? and your online habits? please sit down, log in to your Google account and see if you are using a list of Google services, you know you are and how much information to Google.

Login to Google account after the "my products"

(Note: this map products varies from person to person, as long as your Google account login when using a service, it is automatically added to this list. ）

　　These services have given rise to a lot of privacy concerns. End 09, Google CEO Eric Schmidt · once said: "If you have some things do not want to let others know, perhaps you should have just don't do it. "(This word sounds quite like a little" never reached that reach will be arrested ". ）

　　Now let's take a look at how Google is collected from you to collect your information.

　　Google information collection channel

　　Google's mission is: "the integration of global information, so that everybody can benefit everyone." It was also very good to honour that promise. However, Google is collecting information seems to be better than we realize.

　　1. search (Web pages, pictures, news and blogs, etc)-we all know, Google is the world's most popular search engine, its global market share of nearly 70% (for example, the United States accounted for 66% of the local community). Google tracks all of the search, its search mode now also more personalization, personalized is bound to become more and more refined.

　　2. click on the search results of Google not only to know-we're looking for something, it also knows what we click on the search results. (Editor's Note: this does SEO friends should be very clear that you can know from Google Analytics. ）

　　3. Web search-Google's Web crawler Googlebot is a tireless bee, ever "appraisal" and contains billions of Web pages.

　　4. Web analytics-Google Analytics is by far the most popular Web site analysis tools. Because its free and supports many advanced features, a large number of websites around the world are using it.

　　5. advertising-Google Adwords and Adsense are financial success, but they also give Google provides a lot of valuable data. Internet users click on those ads, advertisers in the competition which keywords and which keyword is most valuable and so on. This information is very useful.

　　6. email-Gmail is one of the three major email services, faces from Microsoft Hotmail and Yahoo Email. The message content, including send content and receive content that is available to resolve and analysis. Even from a security perspective, this is Google's a excellent service. Google message security services – Postini, Gmail users from mass, receive super large amounts of data, including spam, malware and email security trends data. (Editor's Note: in 2007, $ 25 million to 600 million Google price purchase Postini Web security service providers, as Google's small business customers with a better email security services. ）

　　7. Twitter-"you said there's Twitter messages are", the words used to explain the rapid dissemination of early network (also known as a "network blast red phenomenon"). In 2009, and Twitter deal, Google can directly access all message on Twitter.

　　8. Google application services (document, e-forms, and calendar)-Google's Office suite with many users, it certainly is Google's a data collection sources.

　　9. Google publicly personal information-Google encourages you to keep your personal data on the network, such information includes your active in which social networking sites (Facebook, or Linkedin), your personal home pages and online images and so on.

　　10. Although the Orkut-Google social network also is not very successful, but Orkut in Brazil and India still have a lot of success. (Editor's Note: why haven't you can see a successful? this article Bole online: the Google social network why has not succeeded. " ）

　　11. Google Public DNS – the end of the year Google2009 DNS service is not just to help Internet users get faster DNS resolution, also help Google themselves. Because from this service, Google can get a lot of statistical data, such as Internet users visited which sites.

　　12. the Chrome browser-Chrome can collect your browser behavior, and have access to the Web site.

　　13. Google Finance-apart from the financial data, user search in Google for financial information and use of information is an important data Google.

　　14. YouTube-this is currently the world's largest and most popular video Web site, all for Google. It also to the Google offers a wide range of user viewing habits.

　　15. Google translation-help Google improve its translation and natural language parsing.

　　16. Google Books-although it is not very large, but has the potential to help Google understand the Internet reading habits and they want to read anything.

　　17. Google Reader-now is the world's most popular Feed reader. What you subscribe to RSS feeds? what are you watching? Google will know Bo-Wen.

　　18. Feedburner-many blogs are using Feedburner to expose its RSS feeds. Google track Feedburner link for each article.

　　19. Google maps and Google Earth-you are interested on what? (Google will know)

　　20. your contact network-your GTalk and Gmail, and so on, make up a complex user network. If they all use Google, network mapping more profoundly. Although we do not know if Google is doing this, but this data can be collected.

　　21. upcoming Chrome OS, Google-more likely to succeed.

　　22. has just launched the near-instant search and services such as Goo.gl

　　23. already extinct-Google Wave, etc. (though died, you should die before collected some data. ）

　　Because Google's products and the numerous, the above list will be expanded. Until now, you should already know the essentials.

List of Google services

　　(Google collected) these data, many of which are anonymous, so it is not always correct. Logs can be saved for nine months, service-related cookies can retain 18 months. Even so, for most companies, Google is in the hands of the general user data remains a great competitive advantage, is a veritable mountain.

　　Google-one cannot stop data collection machine

　　Google data collection there are a number of ways. Login to the site generated IP address request is used to set and track goals of cookie. If you login to Google account, your Google affiliate Web site, usually can and your personal account, instead of your computer.

　　In short, if you use Google services, Google will know what you're searching for, what Web sites you visited, what have you been watching the news and blog, and so on. As Google adds more services to their exposure are more extensive, almost everything is the so-called "Google".

　　Editor's Note: the "Googlization of Google" in 2003 by ohn Batelle and Alex Salkever work together to create the word.

　　Your use of any single Google services contributed data, you do not need too much annoyed about this. When you use multiple Google services that really interesting quandary began. This year, who is not?

　　You can try a week on the Internet without Google's on any of the services. In other words, no YouTube, Gmail, Google Docs, not without clicking on the link, no Feedburner Google search engine, and so on. Strictly speaking, you don't even have to circumvent and Google have the cooperation of the service, so we are very sorry that Twitter can't use, (Editor's Note: regardless of whether you use a ladder, YouTube and Twitter were not available)

　　This growing Google in May was the reason why some people don't want to use Google Chrome OS. Because Chrome OS can be a powerful integration of Google's various services, and is likely to Google on your habits of unprecedented magnitude data.

　　Google why do it?

　　Just like in the beginning of this article, information is power!

　　With this information, Google can be a very effective way to consolidate data. In addition to per-user or visitor, Google is also able to the entire city or country detection trends and behaviour.

　　Google collects information from a wide range of uses. In the field of all active Google, the collected data can be used to establish market decisions, research, perfect products, etc.

　　For example, if you can proactively identify specific market trends, you will be able to respond effectively to market. If you can find people by seeking and required, you can make decisions based on these findings. Of course, it's like Google is such a big company is extremely useful.

　　But we also don't forget that most of its income from Google ads. Google, the more you know, their commercials to more effectively service you and this also on Google's bottom line has a direct impact.

　　Not only is (Valley) brother to do so

　　Have to say is that Google is not only a company doing this kind of data collection. Please be assured that Microsoft also used Bing and Hotmail do similar things, this is just one example.

　　Google (if you want to call it the "problem"), it is like a large octopus, its tentacles are extended to every corner. Google has become so promiscuous, include our online life, our (e) action, behavior, and relationships, quantity of unprecedented information are gathered into the hands of Google.

Google is the Octopus?

　　Visit the Google database

　　Praiseworthy is that Google is through a variety of services to take advantage of its collected data to provide you with the service.

　　1, Google trends

　　2, Google Web site trends

　　3, Google search parsing

　　4, Google advertising programs

　　5. other issues such as the Wonder Wheel such search tool

　　If Google cannot be published so much data, you can imagine the amount of data, there are Google know how deep the degree of detail. But these services can provide more to Google's data, such as we are interested on what are the trends, we are looking for which Web sites, etc.

　　When using these tools, such as Google trends, discover an interesting phenomenon: we almost know everything, but is unable to know Google's own products. For example, "Goolge advertising plan" and "Google Web site trends" does not display information on Google's own site, but you can find information on other sites.

　　This comparison has the ironic! Goolge advertising plan yesterday "," update 2010 9 month Top1000 website of "global" data, you can see Facebook and other sites of the monthly independent visitors number and the number of PV, but you do not see Google's Web site data.

　　There is no free lunch

　　I wonder if you have ever thought, why almost all the Google services are free of charge? well, you now know the answer. Or that old saying: there is no free lunch. You probably do not have to pay Google (click on Google ads), but you have to pay information. Although this is not necessarily a bad thing, but you should know something about this and attention.

Google launches Google Instant Previews feature

　　Google today in their search product adds a new feature that Google Instant Previews (Google instant preview). This function allows the user to search page page directly as thumbnails preview each search result instead of a point on the search results page of a Web page link.

　　When a user searches Google, move the mouse into the search results, or click on the magnifying glass icon, users can in a short period of time the search results on the right side spaces see website preview picture. In addition, Google also will appear above the thumbnail, display a search box keyword important text information.

　　Google announced that it has global synchronization on its search service upgrade, global Internet users will see this "instant preview" feature, allowing users to search result page directly displays the "snapshot", and let each search time savings of 2 to 5 seconds.

　　Google said that the introduction of this feature is intended to help users avoid unrelated websites or interface not the taste of the Web site, the user at the same time enhance the user experience at Google search.

　　However, Google's search for the current HTTPS does not increase this function.

　　Previously, Google has launched Google Instant features, the service is available during user input search box, depending on the user's browsing history and habits, and constantly forecast search content and real-time search results displayed, without having to wait for input complete or click on the "search".