Report: Google leading the United States mobile advertising market 2011

　　Well-known analyst IDC recently on its 2011 United States mobile advertising market report has been updated, the content and the end of September the first edition of the publication. In the previous report, IDC expects Google and Apple will be the next mobile advertising market alongside the two giants, market share is 21%. But in the new version of the report, Google's expected share up to 59%, Apple only 8.4%.

　　In fact, IDC and not look bad apples trends of iAd, but for the entire United States mobile ad market and Google's strength is in a new light. Denominator greatly increase, resulting in a decline of Apple share.

　　In the previous forecast, IDC believes that the 2009 United States mobile advertising market total 2.5 billion, while the new reports were of the view that this year's market reach 3.68 million total. IDC also believe Google before you will be part of this loss of market share, but saw Google announced in October, the latest financial statements, they surprised the strength of the powerful Google before next year's market is expected to make a report.

　　The first edition of the report, IDC thinks Google in the United States 2009 mobile advertising market share of 27 per cent, which also included the acquisition of shares of AdMob. But a new report that their share to Google 48.6% this year, coupled with AdMob 8.4% to $ 57 per cent next year will reach 59%.

　　Apple didn't start in the middle of this year to enter the mobile advertising market, before its acquisition of Quattro Wireless this year is expected to share 5.4% next year, the total share after the classified to Apple is expected to 8.4%, although you can occupy the second, but Google is indeed the oldest distance is fairly far away.