Analysis Google acquisitions group purchase website Groupon commercially logical

Analysis Google acquisitions group purchase website Groupon commercially logical


6 December, foreign media published analysis articles pointed out that Google, the acquisition is in line with the group purchase website Groupon the business logic of a deal, is Google in the face of Amazon, eBay and Facebook, and other competitive challenges should be made of positive response. Google as a search service providers, advertising is the only purpose of it, while the advertising itself with localization of properties, and not without Groupon business anastomosis.


Media and commercial nature indivisible


As consumers and media content producers, whether you believe the media from their target and nature, and not just the content of the channel, the opposite is the product (advertising) issuing channels. Advertising is not to fill the white space around the article, in fact, advertising is the media truly protagonist, entertainment and content is just an excuse to issue advertising and rely on. All content is provided as long as the business models for sustainable existence, he must face a grim reality that allows their resources through these viable business model for development and mining. Some content providers are able to understand or to capture the real needs of the market, and those who have turned a deaf ear to the commercial needs of content producers, are likely to become life down and artist. The above is not a relevant cultural or aesthetic, but rather describes an objective commercial reality.
In short, media and business are increasingly close links and is not a new phenomenon or new industry direction, in fact, the media and the business will never separated, they always are interdependent and mutually reinforcing.


What is the meaning of Google acquisitions Groupon


The Google acquisitions group purchase website Groupon news recently many media headlines, so far, there is only a rumor that Google and the Groupon has issued an official statement. For the possible transaction, well-known blog search service providers many Technorati blog attitude basic into two factions, the school in question as a focus on local marketing industries group purchase website Groupon on the world's largest search engine worth; while the other is suspect, as the digital age of search engine giant (media giants), Google entered the localization group purchase this new areas may receive billions of dollars to a salesman.


In fact, Amazon and eBay both companies had the local group purchase website attractive prospects. Amazon had previously completed a strategic investment, becoming the Groupon's biggest competitor LivingSocial shareholders. EBay had also completed a smaller mergers and acquisitions transactions, purchase a shopping search site milo.com. Maybe Amazon and eBay have realized that once Google acquires Groupon, a threat to its core business, maybe this is all media companies is inevitable, it is the most realistic way. As noted previously, the media is not intended to distribute content, products, advertising and not in order to fill gaps around the content page, but the only purpose of the media.


Facebook is a great challenge


Every time Google has new moves, even if it developed a car, people will be interested in this question, namely that a new products on its search business. After all, no matter how Google launched what kind of product, its core remains search. As the Groupon, Google's search business may not be its paramount concern, if the marriage with Google, it's biggest worry is being gradually eroded away. Customers in the Amazon or eBay for Google product search is completely outside the control of, and with increasingly rich, they may be used to search the Amazon and eBay. But Google is more worried about, no doubt Facebook will close for business and social groups, and chimeric mode at least current Google search user prisoners "and also a few".


At present, the Groupon and Google have deep links. First of all, the flow of the Groupon a large part depend on Google, of course, Google also can increase the capacity of the leading each other. On Google, the acquisition of Groupon is very logical, is its preventive measures must be taken, particularly when faced with Amazon, eBay and Facebook and other competitors in the relevant areas of active extension. Of course, technically, Google's long term is not similar to those of business, but the salesman to enter this profession also should not be any errors. As mentioned earlier, the media just by chance what happens to the content, but its real purpose is advertising, but rather as an advertisement, as localization is its own needs.