Android UI of the dilemma: unity or division

Android's UI topic, I am afraid that Google and OEM manufacturers a major conflict.  The author Ben Hookway is a video company's CEO, his analysis of Google's UI strategy and future trends.

by Ben from visionmobile | zhangh109 translated, reproduced please specify ifanr.com translation link.

User interface (UI) of the topic, always bring a strong argument.  This is a bit like television - everyone is an expert, because everyone is user.
 As early as 2002, when the telecom operators to set their own UI to customize the interface - such as Vodafone Live and Orange SPV.  Of course, this was against a lot of OEM manufacturers, should be in the product manufacturers often want to highlight their own brands, rather than the operator's brand.
 OEM manufacturer's dilemma
 So three years later, OEM manufacturers only in the Windows Mobile and Symbian mobile phone interface changes slightly, and not in accordance with the requirements of operators and create a new UI.  At the same time, operators can see their own custom UI, and can not be expected in return, so this thing fell apart.
 With the outbreak of iPhone in 2007, UI has again become the most popular topic.  iPhone has become a benchmark, almost all OEM manufacturers to develop their own UI interface - they are called HTC Sense, Moto Blur, Sony Ericsson Rachael, Samsung TouchWiz, LG S-Class.
 At this point, operators trying to build more large team to study and control the phone UI.  Vodafone, Orange and T-Mobile has invested more than 100 manpower to research and customize the UI.  This trend has spread to the other side, Verizon and AT & T has invested millions of dollars to build the relevant Institute.  This also contributed to a number of professional design firms and products, such as TAT Cascades and Mentor Inflexion.
 The latest rumor is the Google Android will strictly control the UI, so that equipment from different vendors to provide a unified interface.  This will change the current fragmented state of Android camp to avoid a lot of custom UI because the manufacturer caused the problem.
 However, on Google's partners, not good news.  The core of the conflict, Google hopes to get more like Apple control authority, control hardware indicators, control software performance, control, built-in services.
 Of course, Apple and Google's business model is quite different.
•  Apple could from the chip, look, software, advertising, services, to brands, channels, achieve full control of the retail price, Google can not, only the control software.
•  Apple could own pace, to release a new machine every year.  The production of Google's partners, a hundred new models each year.
•  Apple put a lot of ads, to its range of products to establish a unified brand.  Google Partners few products for their own ads.
 Most importantly, Google must rely on the OEM manufacturer to produce products.
 OEM world, fierce competition, poor living conditions, profits thin.  Price and UI: These two factors have been restricted almost - ODM manufacturer price is constrained, UI by Google constraints (to be restricted.)
 In the past, OEM manufacturers to Fun this game, we must develop differentiated UI, and now Google is about to take away the right to this point.  Google unrealistic to Apple's business model.
 This only makes things worse.
 The war across the four screens
 The next battle will spread to your entire life - not just mobile phones, plus television, computers, flat.  Formed by the multi-screen "user experience ecosystem" (Experience Ecosystem), allows users to easily operating experience and habits of the transition from one screen to another screen.
 Browser has narrowed notebook computers, mobile phones, televisions and cars away, while the "App" is about to adopt this mode of development.
 If you want mobile phones, televisions and computers connected together seamlessly, we need a "unified" user experience.  Apple has become a model here: Mac, iPhone, iPad are similar gestures and methods of operation, but also formed a set of application design guide.  Moreover, there are iTunes and MobileMe cloud service, composed of these elements came together the first "user experience ecosystem" (Experience Ecosystem).
 Camp in Android, Google recently released Google TV.  Therefore, mobile phones and television to provide "unity" of the user experience will be one of the most important thing.  If you see the handset maker to expand to the digital photo frame, cordless phones, set-top boxes and other products, please do not be surprised.
 Consistency of control hardware, will help improve the UI responsiveness and image quality.  However, Google can achieve consistency of Apple hardware like?  The next version of Android is the first attempt.
 UI will be exacerbated the controversy surrounding the
 Imagine, you buy a flat panel and television based on Android, they can be synchronized with each video program.  Browser has provided the two consistency of user experience on the platform, but many other programs can not.
 With the increase of manufacturers and equipment increased.  The controversy surrounding the Android UI does not disappear, but will become increasingly fierce.
 OEM manufacturers need to use the difference of the UI to enhance their brand loyalty, build your own "user experience ecosystem."  But the rise in the next level, Android whole group needs a "user experience ecosystem" to safeguard the interests of the Group.
 Differentiation of Google is to accept the reality of UI?  Or a fundamental change in this market?  How to do it?